Journal Paper

1. "Investigating the customer-to-customer interaction during the customer journey in banking industry"
   Shahrbanoo Yadollahi, Ali Kazemi, Bahram Ranjbarian
   International Journal of Bank Marketing, Vol. 42, pp.1736-1759, 2024
2. "A measurement of service experience at touch points in banking industry: model development and validation"
   Shahrbanoo Yadollahi, Ali Kazemi, Bahram Ranjbarian
   International Journal of Business Innovation and Research, Vol. 20, pp.337-353, 2019
3. "Identifying and prioritizing the factors of service experience in banks: A Best-Worst method"
   Shahrbanoo Yadollahi, Ali Kazemi, Bahram Ranjbarian
   Decision Science Letters, Vol. 7, pp.455-464, 2018
4. "Designing and measuring the model of consumer arrogance and its causes: a mixed method"
   Seyedyaghoub Hosseini , Shahrbanoo Yadollahi, Minoo Lotfi
   Vol. 4, pp.94-117, 2025
5. "An Approach to the Strategies and Management Actions for Cultural Promotion of Martyrdom and Altruism and Its Achievements"
   Shahrbanoo Yadollahi
   Vol. 9, pp.105-129, 2023
6. "Develop a model of customer experience touch points during banking customer journey"
   Shahrbanoo Yadollahi, Kazemi Ali, Bahram Ranjbarian
   Vol. 16, pp.181-198, 2018

Conference Paper

1. ""
   Shahrbanoo Yadollahi, Zahra Ghasemi
   , 2024
2. "The Impact of Tourist Experience on Willingness to Pay at Restaurants"
   Shahrbanoo Yadollahi
   , 2024